The look and feel of any online shop or web commerce site can be said to be captivating only if the images of the items and services sold are visually attractive and enhances the selling of the product or service. Within fact, we come across many websites across industry segments who have many products but very restricted display or a poor one at that. Within the lack of physical touch and feel experience that a possible buyer has in a physical retail store, any unanswered questions about the product will only culminate in lost sales.
Here’s where the benefit of product pages to any and every web commerce site is underscored. The product images or product photographs give the ‘final push’ in a potential buyer becoming a customer.
In fact, images speak louder than words pictures can do the actual selling because a informal visitor to a site is influenced by product photographs especially when they are displayed in a manner that is convincing and provides answers to a lot of questions – electronic. g. what are sizes, shapes, colors, dimensions, fabric or material, toughness and so on., depending when the category of product.
Several of the aspects that are important in product pictures can be summed as:
1. Screen in environment best suited- these are especially helpful for products such as shoes, all-weather fabric or material and so forth as the buyer gets an actual view of the product not only in a studio establishing but in real usage. Artificial lighting and indoor set up might not exactly be suited to all products. For outdoor products and items, showing them in the natural environment enhances their appeal.
second . Option images – multiple image shots of products and curved images can express a wealth of information such as:
Features, Benefits, Flexibility, Sense of scale etc. Such images also convey to the viewer that the site is taking care to ensure that the buyer has all the information at hand to help them in the purchase process.
3. Attention to detail – this is a key feature to sell quality items where branding, special features, weave of fabric or material have to be highlighted. They will are particularly useful as a descriptive measure to highlight unique qualities of pieces of artwork and craft where the focus is on qualities such as tradition, craftsmanship etc. Such attention to detail also develops trust between seller and buyer.
4. As-is – for an internet site that trades in fashion and clothing, screen of items on mannequins are not as appealing as on a ‘live body’. Nowadays, clothing merchandisers take great pains to display images of models wearing clothing to aid customers choose their fit and size, along with details of the model’s height, bodyweight and garment size as reference. This has worked out extremely well specifically for large sized women who feel inadequate or shy to walk into a retail store and find a dress or clothing item that suits their size.
Pictures are no doubt appealing and the key to the achievements of an e-commerce site is good product photography with a keen sense of detail to help the process of online purchases.
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